洗衣片作为新型洗衣方式,不同于常见的洗衣粉、洗衣液
自身有着便携、新颖、差异感等极大的优势
但各大品牌占有率低,品牌感知弱,竞争激烈
因此需要明确品牌理念,强调品牌感赋予产品不同于市场的差异化,形成产品记忆点
才能帮助产品快速占据市场
Laundry sheet as a new way of laundry, different from the common washing powder, washing liquid
It has great advantages such as portability, novelty and sense of difference
But the major brand share is low, the brand perception is weak, the competition is fierce
Therefore, it is necessary to clarify the brand concept, emphasize the brand sense gives the product different from the market differentiation, and form the product memory point
To help the product quickly take over the market
品牌丨Brand:斯洁®
概念丨Concept:衣
文案丨Writer:三鱼
平面丨Designer:鑫&旺
建模丨Modeling:小雨
DUCH® CULTURAL COMMUNICATION (YIWU) CO., LTD